The data platform for performance marketing

Upstack is a data stack for performance marketing. We capture conversion events, unify customer identity across devices, and send clean signals to ad platforms and email tools like Meta, Google, TikTok, and Klaviyo — so you spend less and sell more.

Most brands are live in under 30 minutes. Copy and paste site pixel. One-click install storefront. No developers required.

Most customers see 10-30x ROI. The math is simple: lower CAC + more recovered revenue = fast payback.  Perfect White Tee cut CAC 33% while spending six figures a month.

Plans start at $99/month based on order volume. No setup fees. No contracts. See our pricing page for details.

Most customers see improved match rates and flow performance within the first week. CAC improvements typically show within 30-60 days as platforms optimize on better data.

Yes. Our team handles onboarding — from initial install to verifying data flow. Most brands are fully live within a day.

One-click integration with Shopify. Other supported integrations include CheckoutChamp, WooCommerce, BigCommerce, Webflow, Framer, Headless and SPA.

On the activation side, we connect to Meta, Google, TikTok, Klaviyo, and 50+ other platforms.

Better data makes good results better. Even brands with strong Meta performance see 15-20% improvements in CAC when platforms can match more conversions and target more accurately.

Most attribution tools report on your data. Upstack fixes it first. We resolve customer identity and feed cleaner signals to your platforms — which improves both your attribution accuracy and your actual ad performance.

You'll see it in three places: higher Event Match Quality scores in Meta, more triggered flows in Klaviyo, and lower CAC in your ad accounts. We also provide dashboards to track attribution and performance.

Yes — most plans offer 21 day free trial

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We guarantee improved efficiency within 60 days or you don't pay.

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Yes. Upstack is a replacement for your existing pixel. We handle all your tracking and data layer needs.

Meta's native CAPI sends events, but it doesn't resolve identity. The same customer on three devices still looks like three people. Upstack unifies that identity first — which is why match rates and performance improve.

All plans include email and chat support. Higher tiers include dedicated Slack channels and priority response times.

Yes, our product is designed to enhance your ability to retarget your returning customers. We extend the lifetime of basic cookie based tracking by assigning an Upstack ID to all site visitors. This improves your ability to get the most out of your advertising budget and sms/email campaigns.

Links to our Support Documentation

You can email us directly at support@upstackdata.com and we will answer any questions you have.

‍Timeline

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Day 1

• Setup and configure pixels on UpstackData for FB, Google Etc.
• Enhanced tracking and analytics capabilities across multiple platforms.

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Day 7

• Missing conversions are fixed and Event Match Quality improves
• Increased accuracy in tracking conversions and improved understanding of customer behavior.

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Day 30

• Remarketing efficiency increases - Returning customers are remembered longer.
• Improved customer retention and increased sales from repeat customers.

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Day 45

• Advanced audience segmentation and optimization options become available.
• Enhanced targeting capabilities, allowing businesses to reach specific customer segments with personalized messages and promotions.

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Day 60

• IOS14 Tracking Issues are resolved and campaign performance improved.
• Pixel data is fully integrated with marketing campaigns, enabling data-driven decision making.
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In the first 60 days, you can expect to see the initial impact of our product on your analytics and marketing efforts. This period typically involves setting up and fine-tuning your configurations, tracking performance improvements, and understanding how our solution aligns with your business goals. Our onboarding resources and support team are available to ensure a smooth and productive experience.

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Yes, and no. CDPs like Segment are built for data teams with six-month implementation timelines. Upstack is built for performance marketers — you're live in minutes, and the data flows directly to your ad platforms and Klaviyo. Our focus is on driving performance above all else.

Elevar is a tag management wrapper on GTM data layer. Blotout focuses on data infrastructure. Upstack does is purpose-built data stack for performance marketing — capture, enrich, unify customer data, server-side conversion api, click attribution, reporting. One platform instead of stitching together multiple tools.

Growth and Enterprise plans include a dedicated point of contact who knows your account and can help optimize performance.

Data is stored in secure US-based data centers with enterprise-grade infrastructure.

Our pricing details can be found on our website here. For enterprise pricing please contact our sales team.

All our subscription plans offer a 21 day trial period. Our premium plans also include a 60-day refund policy if you are not satisfied or circumstances dictate that you don't need the software anymore. We strive for 100% satisfaction of all our customers. All our plans are month to month and all sales otherwise on previous billing periods are final.

Yes. We integrate with OneTrust, Cookiebot, and other consent management platforms.