How long does setup actually take?

Most brands are fully set up in under 20 minutes. Install the Shopify app, connect your ad accounts, and we configure your pixel and Conversion API automatically. No developers needed.

How is this different from Elevar or Blotout?

They do server-side tracking. We do server-side tracking + identity resolution + attribution reporting. Think of us as Elevar + Triple Whale in one platform — for less money.

How is this different from Triple Whale?

Triple Whale does attribution but not server-side tracking. You still need Elevar or Blotout to capture the data Triple Whale reports on. We do both: tracking AND attribution. One vendor, one bill, one source of truth.

Will this work with my Klaviyo setup?

Yes. We integrate directly with Klaviyo and enrich your existing flows with identity data. No changes to your automations required — you just see more people entering your abandonment and browse flows.

How soon will I see results?

Most brands see improved event match quality within the first week. Klaviyo flow lift usually shows up within 2–3 weeks as enriched abandonment data accumulates.

No. Month-to-month billing. Cancel anytime with one click. We’d rather earn your business every month than lock you in.

What if I don’t see results?

Start with a free trial. If you don’t see improved match quality in the first two weeks, we’ll work with you to diagnose why — or extend your trial until we figure it out.

How do I measure the impact?

Your Upstack dashboard shows event match quality (EMQ), attributed revenue, and Klaviyo flow volume — all with before-and-after comparisons. Most brands see measurable EMQ improvement within the first week. If you don’t, we’ll work with you to diagnose why.

Yes. Your data is encrypted in transit and at rest. We don’t sell or share your data with anyone.

Tracking signal proven to boost your ad ROI by 15%.

Upstack Signal sends enriched data to Meta, Google, TikTok, and Klaviyo. Proven to drive at least 10-15% improvement in ad ROI for Shopify brands.

1,000+ Shopify brands · 40% more matched events · 20-minute install

Trusted by DTC brands spending $50K–$5M/month on ads

4.9/5 on Shopify App Store

1,000+

Brands

actively running Upstack

40%+

Matched events

average signal uplift

<20 min

Setup

most brands go live

From raw click to optimized signal

One integration captures, resolves, enriches, and delivers — so every platform gets better data.

Upstack Signal

Live

Capture

Server-side events

Resolve

Cross-device identity

Enrich

Signal quality boost

Activate

Multi-platform delivery

Delivering to

Your ad platforms can only optimize for what they can see.

A customer clicks your Meta ad on their phone, browses, adds to cart. Three days later they buy on laptop.

Without identity resolution, Meta sees two strangers. The click never gets credit. The purchase never gets attributed. Your EMQ stays low, your CAC stays high, and Klaviyo never sends the abandoned cart email.

Upstack stitches the journey together—so every platform sees one buyer, not two ghosts.

How we train your ad platforms

Three steps. No code. Results in the first week.

1Install in one click

Event capture comparison

Browser pixel

~40%

of events captured

Server-side

of events captured

EventPixelServer

page_view

add_to_cart

begin_checkout

purchase

What happens when your ad platforms are properly trained

Better signals in. More revenue out. Lower cost per customer.

Meta finds more buyers

4.5 → 7.5+ EMQ

When Meta knows which clicks turn into purchases, it finds more people like them. Brands typically see event match quality jump within the first week.

Event Match Quality+35%

Before After Upstack

Klaviyo catches the carts you’ve been missing

30–40% lift in flow volume

Someone opts in on mobile, browses on desktop, abandons cart. Without identity resolution Klaviyo misses it. We fix that — no flow changes required.

Abandonment Flow Volume+35%

Before

After Upstack

Your CAC drops without cutting spend

~15% average CAC reduction

When every platform sees the full customer journey, they stop wasting budget on lookalikes that never convert. Same creative. Same spend. Better results.

Customer Acquisition Cost~\u221215%

Brand A$90 $77

Brand B$72 $61

Brand C$65 $55

Before After Upstack

See results in the first week

They fixed their data. Here's what happened.

33% Lower CAC

“I'm spending six figures a month. When you can get an edge on your competitors, it's a big deal.”

Johnny Hickey

CMO at Perfect White Tee

14x ROI in first month

“Klaviyo flows are picking up significantly more revenue. This alone generates a solid ROI.”

Doug Jardine

CMO, Maelove Skincare

+65% Captured abandoned carts

“The proof is in the email flows—one with Upstack data, one without. Big difference.”

Adam Humphreys

Founder, Labucq

37% improvement in EMQ scores

“Better than other CAPI platforms we tried. The Upstack team were great.”

Leo Voloshin

CEO, Printfresh

Real results from real brands

From DTC startups to eight-figure brands, Upstack helps performance marketers spend less to sell more.

Cut CAC 33% while spending six figures a month on Meta.

Read story

Recovered $24K/month in abandoned carts and identified 128% more customers.

Read story

Paire

Reduced CAC 20% and improved MER 24% in just 60 days.

Read story

Montreal Weights

Recovered $55K in abandonment revenue and improved ROAS 15%.

Read story

The math makes sense

We charge for events, not your GMV. So when you grow, your bill doesn’t explode.

What most brands pay

Elevar$200–950/mo

Triple Whale$549/mo

Total$999/mo

Starter

$299/mo

10-day free trial

Capture every conversion, even across devices
Recognize buyers Meta and Klaviyo currently miss
Catch 30–40% more abandoned carts automatically
See your real EMQ in a unified dashboard

Built for your biggest challenge

Health & Wellness

Getting flagged by Meta? There’s a better way forward.

Our data container strips sensitive information before it reaches Meta — so you keep optimizing without triggering health category restrictions.

Talk to Us

Scaling Brands ($100K+/mo)

At your scale, bad data costs real money.

A 5% improvement in event match quality at $100K/month ad spend means thousands in recovered efficiency every month. Our infrastructure scales with you.

Book a Demo

Multi-Platform

One integration. Every platform.

Running ads on Meta, Google, and TikTok means managing three different tracking configurations. Upstack sends enriched data to all of them from a single integration.

See All Integrations

Scale with confidence. Handle millions of events per day with consistent speed and reliability, even during peak traffic like BFCM.

500M+

events tracked per month

50ms

average API response time

99.99%

platform uptime

One integration. Every platform gets better data.

17 supported platforms. Connect once. Signals flow automatically.

Questions you probably have

Start your free trial today.

Setup takes under 20 minutes. Within a week, you’ll see more conversions matched to the ads that caused them — and more people entering your Klaviyo flows.

Cancel anytime

Not ready for a trial? Book a 15-minute walkthrough or read our DTC tracking guide.

4.9/5 Rating

Tracking signal proven to boost your ad ROI by 15%.

From raw click to optimized signal

Your ad platforms can only optimize for what they can see.

How we train your ad platforms

Install in one click

Connect your platforms

See your EMQ jump within a week