December 30, 2024
 | By 
Michael Alt

Common Meta Attribution Pitfalls and Event Duplication for Shopify Merchants

In this guide, we’ll explore the basics of Meta “events,” look into how over-attribution and under-attribution occur, clarify the causes of event duplication, and walk through ways to diagnose and fix issues with duplicated conversions in a Shopify setup.

Read Blog
December 30, 2024
 | By 
Michael Alt

What is Meta CAPI and why is First Party Data important?

What Is First-Party Data and Why It Matters for Meta Advertising

Read Blog
December 30, 2024
 | By 
Michael Alt

A Decision Making Framework for Meta attributed nCPA (New Customer CPA)

Enabling Meta New Customer CPA with UpStackified: A Decision Making Framework for Meta attributed nCPA (New Customer CPA)

Read Blog
December 25, 2024
 | By 
Michael Alt

A Complete Guide to Meta Event Match Quality (EMQ) for Shopify Brands

We’ll cover the basics of Meta Event Match Quality, delve into why Meta launched this feature, explore how EMQ impacts ad performance, discuss recommended scores for Shopify brands, explain how Meta uses audience matching and event match quality in lower-funnel events on Ads Manager—and highlight how Upstack Data can help you achieve higher EMQ scores by improving first-party data accuracy.

Read Blog

Other Blogs You Might Like

First Party Data
Meta Advertising
Best Shopify CAPI solutions
Meta Ads Guides for Shopify Brands
Attribution
SaaS
E-Commerce
Attribution

Common Meta Attribution Pitfalls and Event Duplication for Shopify Merchants

In this guide, we’ll explore the basics of Meta “events,” look into how over-attribution and under-attribution occur, clarify the causes of event duplication, and walk through ways to diagnose and fix issues with duplicated conversions in a Shopify setup.

December 30, 2024
 | By 
Michael Alt
No items found.
First Party Data

What is Meta CAPI and why is First Party Data important?

What Is First-Party Data and Why It Matters for Meta Advertising

December 30, 2024
 | By 
Michael Alt
Attribution
Meta Advertising
Best Shopify CAPI solutions
Meta Ads Guides for Shopify Brands
SaaS
E-Commerce

A Decision Making Framework for Meta attributed nCPA (New Customer CPA)

Enabling Meta New Customer CPA with UpStackified: A Decision Making Framework for Meta attributed nCPA (New Customer CPA)

December 30, 2024
 | By 
Michael Alt
First Party Data
Meta Ads Guides for Shopify Brands
E-Commerce

A Complete Guide to Meta Event Match Quality (EMQ) for Shopify Brands

We’ll cover the basics of Meta Event Match Quality, delve into why Meta launched this feature, explore how EMQ impacts ad performance, discuss recommended scores for Shopify brands, explain how Meta uses audience matching and event match quality in lower-funnel events on Ads Manager—and highlight how Upstack Data can help you achieve higher EMQ scores by improving first-party data accuracy.

December 25, 2024
 | By 
Michael Alt
Meta Ads Guides for Shopify Brands
Best Shopify CAPI solutions
E-Commerce

A Comprehensive Guide to MER (Marketing Efficiency Ratio) and How It Differs from ROAS (Return on ad spend)

A Comprehensive Guide to MER (Marketing Efficiency Ratio) and How It Differs from ROAS (Return on ad spend)

December 25, 2024
 | By 
Michael Alt
No items found.
E-Commerce

A Comprehensive Guide to Server-Side Tracking and the Meta Conversion API

This guide explores the fundamental concepts behind server-side tracking, how it compares to pixel-based tracking, what the Meta Conversion API is all about, why Meta (formerly Facebook) released it, and the benefits it offers.

December 22, 2024
 | By 
Michael Alt
No items found.
Attribution

Click-Based Attribution and Attribution Models: A Detailed Overview

Learn how click-based attribution works, why it matters for conversion tracking, and explore the top attribution models to optimize your marketing efforts.

December 22, 2024
 | By 
Michael Alt
No items found.