Why brands switch from Triple Whale
Fix the data, not just the dashboard
Triple Whale gives you dashboards and AI to analyze your marketing data. But if the underlying signals are broken — missed conversions, fragmented identities, low EMQ — the analysis is built on sand. Upstack resolves identity and enriches conversion signals before they reach your platforms. Better data in, better optimization out.
One platform replaces two vendors
Most brands using Triple Whale also pay for Elevar ($200–950/mo) or Blotout for server-side tracking. That's two vendors, two bills, and two dashboards that never match. Upstack does tracking AND attribution in one place — with one source of truth.
Transparent pricing, no GMV games
Triple Whale prices by your revenue (GMV), which means your bill grows as you grow — even if your order count stays flat. Upstack charges per order. Your price scales with your actual usage, not your topline revenue.
Upstack vs Triple Whale: Feature by feature
| Feature |   | Triple Whale |
|---|---|---|
| Tracking & Data Collection | ||
| Server-side tracking (CAPI) | ||
| Identity resolution (cross-device) | Basic (Triple Pixel) | |
| Klaviyo flow enrichment | Sonar Send (add-on) | |
| Health & wellness compliance container | ||
| Bot filtering | ||
| Upstack Analytics | ||
| Multi-touch attribution | ||
| Marketing mix modeling (MMM) | ||
| Creative analytics | ||
| New customer CPA reporting in Meta | ||
| Contribution margin tracking | ||
| Setup & Support | ||
| Setup time | Under 20 minutes | Varies |
| White-glove onboarding | All plans | $10M+ GMV only |
| Dedicated support rep | Growth plan+ | $1M+ GMV only |
| Free trial | 21 days | Free tier (limited) |
| No developer required | ||
| Pricing | ||
| Pricing model | Per order | Per GMV (revenue) |
| Transparent pricing | Hidden behind revenue selector | |
| Includes server-side tracking | Requires separate tool | |
| Money-back guarantee | 60-day ROI guarantee | |
More features, lower price
Triple Whale
$249–5,799/mo
GMV-based pricing. $1–2.5M revenue = $449–849/mo. Does not include server-side tracking — add Elevar ($200–950/mo).
At $1–2.5M GMV: Triple Whale Advanced ($549) + Elevar ($200+) = $749+/mo. Upstack: $299/mo with tracking included.
What brands say about switching
“Triple Whale... you're not telling me anything that Facebook isn't already telling me. And so why do I need this?”
Adam Ellis
DTC Brand Operator
“Moved from a competitor to Upstack and have a very clear picture that Upstack is a faster setup, with a much more competent team, amazing customer service, and better performance, for a cheaper price — it's not even close.”
Giant Hoodies
Shopify Brand
41x ROI
“We looked at several competitors and talked to some customers of Upstack and their competitors. From our research, Upstack was by far the clear winner in terms of data accuracy, customer service and pricing.”
Customer Review
Shopify App Store
Switching from Triple Whale is easy
No developer needed. No downtime. No data loss.
- 1
Install the Upstack Shopify app (4 minutes)
- 2
Connect your ad accounts — Meta, Google, TikTok, Klaviyo (5 minutes)
- 3
We configure your pixel and Conversion API automatically
- 4
See improved EMQ within the first week
- 5
No downtime, no data loss, no developer needed
Upstack vs Triple Whale FAQ
Ready to outgrow Triple Whale?
Start your free 21-day trial. Setup takes under 20 minutes — and our 60-day ROI guarantee means you have nothing to lose.
Cancel anytime
Not ready for a trial? Book a 15-minute walkthrough or read our DTC tracking guide.